{"id":3226,"date":"2011-08-08T16:52:00","date_gmt":"2011-08-08T16:52:00","guid":{"rendered":"https:\/\/ibrahimsheme.com\/?p=3226"},"modified":"2011-08-08T16:52:00","modified_gmt":"2011-08-08T16:52:00","slug":"how-to-save-the-new-nigerian-1","status":"publish","type":"post","link":"https:\/\/ibrahimsheme.com\/?p=3226","title":{"rendered":"How to save the New Nigerian (1)"},"content":{"rendered":"<figure id=\"attachment_3227\" aria-describedby=\"caption-attachment-3227\" style=\"width: 280px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3227\" data-permalink=\"https:\/\/ibrahimsheme.com\/?attachment_id=3227\" data-orig-file=\"https:\/\/i0.wp.com\/ibrahimsheme.com\/wp-content\/uploads\/2022\/10\/NNNPhotoBASHIRBELLODOLLARS.png?fit=280%2C196&amp;ssl=1\" data-orig-size=\"280,196\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"NNN+Photo+BASHIR+BELLO+DOLLARS\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Alhaji Tukur Abdulrahman and the Emir of Zazzau, Alhaji Shehu Idris, during the visit.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ibrahimsheme.com\/wp-content\/uploads\/2022\/10\/NNNPhotoBASHIRBELLODOLLARS.png?fit=280%2C196&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ibrahimsheme.com\/wp-content\/uploads\/2022\/10\/NNNPhotoBASHIRBELLODOLLARS.png?fit=280%2C196&amp;ssl=1\" class=\"size-full wp-image-3227\" src=\"https:\/\/i0.wp.com\/wip.ibrahimsheme.com\/wp-content\/uploads\/2022\/10\/NNNPhotoBASHIRBELLODOLLARS.png?resize=280%2C196&#038;ssl=1\" alt=\"\" width=\"280\" height=\"196\" \/><figcaption id=\"caption-attachment-3227\" class=\"wp-caption-text\">Alhaji Tukur Abdulrahman and the Emir of Zazzau, Alhaji Shehu Idris, during the visit.<\/figcaption><\/figure>\n\n\n<p>Last week, the\u00a0<em>Blueprint\u00a0<\/em>published the story of how the Managing Director of the New Nigerian Newspapers Limited (NNN), Alhaji Tukur Abdulrahman, led his management team to the Emir of Zazzau on a courtesy call. During the visit, the MD revealed what apparently was the main purpose of the visit, i.e. to solicit the emir\u2019s intervention in the financial crisis rocking the company. Abdulrahman was quoted to have told the emir, Alhaji Shehu Idris, that the crisis was caused by the failure of most of the 11 northern state governments to redeem their pledge of N15 million each to the company after its transfer to them from the federal government. He also told the emir that the financial crunch has affected the payment of gratuity and pension, adding, \u201cThis crisis also affects our production. Most of our machines are aged, which contributed to the backwardness of the papers.\u201d The emir kindly directed the management to submit a written report to him for onward submission to the \u201cappropriate quarters.\u201d<\/p>\n\n\n\n<p>It is sad that the company which used to be the flagship of Nigerian journalism has slid to this low ebb, forcing its management to be going round cap in hand like the ubiquitous&nbsp;<em>almajirai&nbsp;<\/em>dotting the north, looking for&nbsp;<em>sadaka<\/em>. The NNN was from the 1960s to the early 1980s one of the leading lights not only of the journalism profession in the country but also a huge commercial success. Its clout is symbolised in the number of seasoned journalists it produced or inspired, many of whom are still some of the major voices in our journalism, and in its landed property such as Nagwamatse House \u2013 the tallest building in Kaduna \u2013 and residential houses in Kaduna and elsewhere. Indeed, in spite of the success recorded by latter day media enterprises in the region such as Media Trust and Leadership Newspapers, NNN has retained its lead as the newspaper company with the more landed assets in the north.<\/p>\n\n\n\n<p>The crash of the&nbsp;<em>New Nigerian&nbsp;<\/em>(NN) is an old story, dating back three decades. Spurts of a rebound and promise of a return to its past glory were shortlived and deceptive. Those of us who once worked at the NN with pride and gusto are left with agonising nostalgia over the poor state of affairs at our \u201cjournalistic alma mater.\u201d Anyone associated with the paper, wherever he\/she has moved to, looks back with pain at the inability of this bedraggled old cow to get off its hinds and sprint like in the good old days. One is bound to wonder ceaselessly why the NN remains down almost perpetually even with increased knowledge in the profession and new communication technology, as well as more literacy and expansion in social infrastructure. In the past, when it was more difficult to gather news, set it on compugraphic machines, print newspapers and distribute them, the NN had the second highest circulation figures in Nigeria, with 100,000 copies daily. It was easily the most influential newspaper in the country. Today, what one hears in the grapevine is that the company can hardly print 5,000 copies a day.<\/p>\n\n\n\n<p>The NN is still being produced by talented and hard working staff, yet, something is missing; an evil force seems to have held it down, preventing it from rising from the ashes. It glaringly lacks the essential ingredients that made it a must read in the past: articulate writers of reckoning, modern production facilities and new editorial and managerial approaches to compete within its immediate environment in particular and the nation in general. Thus the NN is no longer well-written, well-designed and well-produced. It hardly serves any noteworthy exclusives, scintillating news features, great photography or earth-shaking interviews. Not many readers take its news and views serious, with the consequence being its poor market share in intellectual discourse and advertisement revenue. This beautiful dream of the founding fathers of the Northern Region no longer inspires awe and reverence. With this beggarly mien, it is scarcely surprising that the northern state governors don\u2019t care to drop a coin in the NNN management\u2019s dish to fund the newspaper\u2019s sustenance.<\/p>\n\n\n\n<p>To be continued<\/p>\n\n\n\n<p>&#8212;-<br><em>Published in my column in BLUEPRINT today.<\/em><\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_3226\" class=\"pvc_stats total_only  \" data-element-id=\"3226\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/i0.wp.com\/ibrahimsheme.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif?resize=16%2C16&#038;ssl=1\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Last week, the\u00a0Blueprint\u00a0published the story of how the Managing Director of the New Nigerian Newspapers Limited (NNN), Alhaji Tukur Abdulrahman, led his management team to the Emir of Zazzau on a courtesy call. During the visit, the MD revealed what apparently was the main purpose of the visit, i.e. to solicit the emir\u2019s intervention in [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3226\" class=\"pvc_stats total_only  \" data-element-id=\"3226\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/ibrahimsheme.com\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":4,"featured_media":3227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-musings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to save the New Nigerian (1) - Ibrahim Sheme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibrahimsheme.com\/?p=3226\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to save the New Nigerian (1) - Ibrahim Sheme\" \/>\n<meta property=\"og:description\" content=\"Last week, the\u00a0Blueprint\u00a0published the story of how the Managing Director of the New Nigerian Newspapers Limited (NNN), Alhaji Tukur Abdulrahman, led his management team to the Emir of Zazzau on a courtesy call. 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